UnMarketing: Everything Has Changed and Nothing is Different

UnMarketing: Everything Has Changed and Nothing is Different Author Scott Stratten
ISBN-10 1119335000
ISBN-13 9781119335009
Year 2016-10-10
Pages 304
Language English
Publisher Wiley
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UnMarket to build trust and make lifelong customers In 2009 Scott Stratten and Alison Stratten wrote the bestselling UnMarketing Stop Marketing Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations entrepreneurs and students They are now back with this second edition because Everything has Changed and Nothing is Different with all the brilliance of the first edition plus new content and commentary to reflect the rapidly changing landscape we all live buy and work in today For generations marketing has been hypocritical We ve been taught to market to others in ways we hate being marketed to cold calling flyers ads etc So why do we still keep trying the same stale marketing moves UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers You ll stop just pushing out your message and praying that it sticks somewhere Potential and current customers want to be listened to validated and have a platform to be heard especially online With UnMarketing you ll create a relationship with your customers and make yourself the logical choice for their needs We know you ve been told to act like other people talk like other people and market like all the people but it is time for you to unlearn everything and start to UnMarket yourself UnMarketing includes the latest information on Idea Creation Viral Marketing and Video Marketing to Millennials Authenticity Transparency and Immediacy Ethics and Affiliates Social Media Platforming UnPodcasting Word of Mouth Customer Service Consumer Advocacy and Leadership With examples of what to do and what not to do from small business right up to worldwide corporations in areas such as real estate travel service retail and B2B


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